Zora Feraji is the co-founder of the creative communications agency Social Playground. Her team fuses strategic social marketing, global talent and trend-led design to power the brands of the future.

Currently, Zora and the team at Social Playground, alongside their influencer network of 500+, are quickly disrupting the ever-changing social world, one influencer marketing campaign at a time. Zora is working on reforming influencer marketing for the better by educating brands on diversity and equality and the importance of delivering content, messaging and an overall vision that is diverse and is easily accessible to everyone, while also campaigning for the end of unethical unpaid gifting campaigns and creating a universal wage-referral system both brands and influencers can refer to in their influencer marketing.