James is the Head of Client Services at award-winning eCommerce conversion platform, Salesfire. Salesfire helps over 600 eCommerce retailers increase conversion rates with their range of AI powered tools. James has worked in the digital and tech industry since 2004, and has been part of many award-winning companies during this time. Since 2020, James has been a judge for various award ceremonies, including the Digital City Awards in 2020 and 2021.