My career started with 15 years’ Marketing experience in agencies and businesses across a variety of sectors where I came up against a variety of data and insight challenges. For me, data & analysis is the beginning and end of every business decision. “Gut feel” has no real place in organisations, but getting the information you need to get by without it is often difficult.

I set up The Data Shed with my business partner to help other organisations optimise the data they hold. Integrating, cleaning and enhancing for trust and insight and then pushing out appropriate analysis tools and supporting business change programs to give the decision makers access to data in a meaningful way. Over the last 8 years we’ve worked with clients of all sizes and shapes tackle all sorts of data problems and in the last 12 months we’ve pushed our own SaaS data product live and on boarded our first customers.

Data Democratisation is at the heart of everything we do!