Alexandra has been Managing Director of Prolific North since January 2022. She coordinates all aspects of our Festival content to ensure Digital City Festival continues to deliver the most engaging and insightful speakers. Prior to joining Prolific North, Alexandra managed the executive education programme at the University of Salford and worked with brands such as Mercedes Benz and MINI at Dubai-based events agency Nomad. She often shares her learnings as an MD on her LinkedIn profile.