The full programme of content making up Digital City Festival got going on the network yesterday, with content covering creative campaigns, flexible working, and lockdown streaming.

On the agenda today is a talk on the social trends of 2021 from those in the know; a discussion on the importance of authenticity in reaching an LGBTQ+ audience; and a deep dive on omnichannel in retail.

Happening today:

• The Connected Consumer - Unlocking the power of omnichannel

• Top 5 social trends to light the way forward in 2021

• Manchester’s Popular Music – Digitising Histories

• Why now is the time - developing a digital transformation strategy for 2021 and beyond

• Changing the Landscape of Future Technology Talent

• Think Twice: Is a tech-centric approach undermining your security?

• Driving the Local Digital Revolution: Introducing the Greater MCR Foundries

• Future Focus: Accelerating brands at the intersection of culture, content, data and tech

• The Future of Multi-Experience Commerce

• Why Your Rainbow Logo Isn't Enough: Authentically Reaching the LGBTQ+

• Transforming your business - Accessing the talent and expertise at SODA 

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