In case you missed it, Digital City Festival launched yesterday live on social media and the network with an opening event broadcast from MediaCityUK:

WELCOME to #DCF2021! We're so excited for you to join this Opening Event.
Here's a quick rundown of what to expect from DCF2021 - be sure to stick around for a live set from @djwoodymusic ✨
For all main festival sessions, register: https://t.co/hqSNZXT6Z1 https://t.co/xfHvuQYJbH

— Digital City Festival (@DigitalCityFest) April 12, 2021

Today’s lineup features an in-depth panel on the legacy of lockdown streaming chaired by Sacha Lord; a session featuring figures from Manifest and Tommee Tippee discussing their unified global creative campaign #TheBoobLife; and a focus on the Salford Innovation Triangle.

On today:

• Shaping the future - accelerating the power of the digital economy

• Manifest x Tommee Tippee: Demystifying the realities of infant feeding through The Boob Life

• United We Stream, StreamGM and the legacy of lockdown live streaming

• Unlocking the capability and insights of programmatic YouTube advertising

• Retail Trends 2021

• Salford Innovation Triangle – An Inclusive Economy Powered by Innovation

• Don’t be selfish! Collaborative community-focused training yields surprising results for all